London, UK (April 15, 2015) – Leading ad serving technology company Flashtalking announced its partnership with Starcom MediaVest Group (SMG) UK to service the global agency’s mobile ad serving needs for its clients.
The partnership builds upon the strong relationship that the two companies have developed over a number of years.
Scott Curtis, SMG’s mobile director, said: “We are delighted to formalise the partnership with Flashtalking as our preferred mobile ad server.
“Having worked together with them for some time, we were impressed with Flashtalking’s mobile proposition and we are looking forward to working more closely together to deliver successful strategies for our clients as well as benefiting from influencing the future roadmap of mobile ad tech innovation.”
The new, more formalised engagement is based on:
• Utilisation of HTML5 API, as SMG works with numerous high-end mobile creative agencies and advanced developers
• Dynamic ads and targeting options leveraging an unrivalled system and infrastructure
• Custom reporting including the ability to add additional metrics swiftly, on the fly, including visibility visible and rendered impressions
• Ability to achieve global scale that can handle large scale campaigns across multiple markets, detecting country, language and device targeting from one single tag
“We share SMG’s enthusiasm for our relationship. With a shared vision for product innovation and helping brands achieve global reach with their mobile ad marketing—there could not be a better fit,” said Sofie Mobbs, Flashtalking Head of Mobile UK.
“Our partnership will continue to bear not only results but breakthrough accomplishments for all the clients we service together.”
About Flashtalking
Serving billions of ad impressions throughout the US, Europe and international
markets, Flashtalking is an independent ad serving, measurement and technology company. The company provides best-in-class digital advertising products, service and end-to-end support for online advertisers, media buying and creative agencies, across desktop, tablet and mobile. Core aspects include: standard, dynamic and rich display; video; HTML5 and mobile; search; social and affiliates. Current offices: London, Leeds, New York, San Francisco, Los Angeles, Chicago, Sydney, Amsterdam and Cologne with further expansion planned.
Follow Flashtalking on Twitter @Flashtalking.
About Starcom MediaVest Group
Starcom MediaVest Group is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. We bring brand experiences to life through SMG’s three global award winning agency brands: MediaVest, Starcom and Spark. In 2014, SMG was named Media Network of the Year at the Cannes Lions International Festival of Creativity. SMG was also named Festival of Media Global Network of the Year for the second year in a row, and the fourth time in the last six years. Ranked the number one global media network in billings in the world by RECMA, SMG (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital & technology experts. With over 8,000 employees in 130 offices worldwide, SMG partners with the world’s largest marketers including The Coca-Cola Company, P&G, Samsung, and Walmart, as well as new establishment brands including Spotify, Twitter and Airbnb. SMG is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups.