Ogilvy & Mather London today unveils a TV campaign for the new ‘Classic Crust’ for Pizza Hut Delivery, the first major advertising campaign since winning the account in November 2014.
YOUR FRIENDS WILL TRY TO STEAL THIS PIZZA! https://t.co/GRdTsI3RJa #FullOnFlavour
— Pizza Hut DeliveryUK (@pizzahutdeliver) April 15, 2015
The comical TV-led campaign, which breaks on 15th April and will run for four weeks, shows the lengths friends will go to taste the new ‘Classic Crust’. An imposter, with an obvious fake beard, pretends to be ‘Tom’ so he can enjoy the pizza with Tom’s girlfriend. However, his cover’s blown when the real Tom arrives home. The imposter panics and jumps through the wall of the apartment, taking the pizza with him.
Tempting take-away consumers
The humorous TV advert, which is supported by VOD and online activity, is aimed at tempting take-away consumers to sample the new ‘Classic Crust’, which features a crust sprinkled with garlic butter flavoured seasoning.
Adrienne Berkes, Chief Marketing Officer at Pizza Hut Delivery said: “We’re excited to see the response to the Classic Crust campaign as it’s a real game-changing addition to our menu and the advert captures the ‘must-try’ element to the product.”
Gerry Human, Chief Creative Officer at Ogilvy & Mather London, commented: “It’s great that Pizza Hut chose to literally bust through the wall of mediocrity with this campaign”