JCDecaux Airport and Heathrow have announced that Microsoft is the launch partner on the Towers@T5 – the largest digital airport opportunity in Europe – located at Heathrow , Heathrow’s busiest airport terminal.
Capitalising on the spectacular size of the seven full-motion landscape screens, Microsoft is utilising the iconic platform to showcase the impact of Microsoft Cloud. Microsoft is promoting it as the cloud that enables AccuWeather to respond to 10 billion requests for crucial weather data per day.
The campaign was planned and booked with JCDecaux Airport by Empowering Media and Dentsu Aegis OOH.
With five screens located landside and two located airside, The Towers @ T5 ensure maximum impact as they reach 100% of the Terminal’s departing and transferring passengers. Each digital display is 14 metres wide by 7 metres high, has an impressive 6mm LED screen quality and can be treated as one synchronised showcase, or as individual displays.
Alan Sullivan, Managing Director of JCDecaux Airport, said: “It’s great to see Microsoft as the launch advertiser on this stunning new 700 square metre digital platform – the Towers@T5. These seven new iconic locations in Heathrow offer an extraordinary new opportunity for brands to dominate and inspire the affluent, exclusive and influential passengers of Heathrow. This demonstrates once again how the airport is at the cutting edge of digital OOH innovation.”
Robin Hall, Managing Director of Dentsu Aegis OOH’s international division, said:
“Being the Towers @T5 launch partner provides the ideal opportunity for iconic brand Microsoft to reach the highly desirable international business traveller through a hugely impressive site”.
Microsoft has also deployed classic and digital Out-of-Home locations throughout Terminal 5’s check-in and security check zones as well as key opportunities at Heathrow Express.
Jonathan Coen, Heathrow’s Retail Director, said: “As Britain’s hub airport, connecting more than 70 million passengers across the globe every year, it’s no surprise that the world’s premier brands have recognised the power of advertising at Heathrow. We are delighted to welcome Microsoft to Terminal 5’s newest installation”.
Excited to reveal @Microsoft as our launch partner on #thetowersatT5 @PSIOOH @HeathrowAirport http://t.co/qSnO9bmQEW pic.twitter.com/LhfBkcb2Nt
— JCDecauxUK (@JCDecaux_UK) April 29, 2015