“Top 5 Worst Crowdfunding Press Release Blunders” — @josefholm https://t.co/x5dHCsLCE3
— Will Corry (@slievemore) June 13, 2015
Let’s face it, promoting a crowdfunding campaign has become a lot harder over the past couple of years.
The leading rewards based crowdfunding platforms Kickstarter and Indiegogo launch close to 500 new campaigns each and every day. Currently around 20,000 projects fight for the attention of backers and media. With more and more companies looking to crowdfunding as a marketing vehicle more than simply a way to raise money, the industry is growing up quick and there’s little hope for campaigns with a zero dollar budget to break through the noise.
Yes, Potato Salad has raised $55k as a joke but that’s not a sound business model follow. Only about 2% of all rewards crowdfunding campaigns raise more than $100k and the majority of success stories have a marketing team, a budget and a plan that is executed with the precision of a Swiss watch. The myth of simply launching a campaign so that strangers “can start giving” to your project or cause is quickly replaced by the shocking reality: It doesn’t work like that.