Night Tube map: First look at the official map for London’s new service

M&C Saatchi ‘Frees the Night’ with launch of Transport for London’s Night Tube – Exciting new service will make a positive contribution to London life-

M&C Saatchi has created a vibrant and distinctive campaign for Transport for London that celebrates the launch of London’s new Night Tube service.

The 24-hour service will give people who live in London, tourists and overseas visitors, a new sense of freedom. Whether they are a late-shift worker or on a fun night out, the Night Tube will help Londoners get where they need to go without the worry of missing the last Tube on Fridays and Saturdays.

London will now join New York, Chicago, Stockholm, Copenhagen, and Berlin in offering all-night services, which will make a positive contribution to London life.

The city is a place people love to visit (ranked #1 in international visitors in 2014[1]) and where they come to do business, see the sights, experience the culture and heritage, socialise and have fun. Introducing the Night Tube will help London remain globally competitive and attractive to investors and visitors.

Chris Macleod, Marketing Director, Transport for London said: “The launch of the Night Tube represents one of the biggest changes in recent years for London Underground.  It will support London’s vibrant night-time economy and boost businesses, jobs and leisure opportunities.  A 24-hour Tube will reflect and support London’s status as a World Class city.”

Grant Parker, Head of Art at M&C Saatchi, said: “With this campaign we wanted to capture the spirit of endless nights. Come September, the worry of missing the last Tube home on Fridays and Saturdays will no longer be an issue, freeing up the night.”