The fox can’t guard the chicken run.
#viewability verification / GroupM is not down with Facebook and Google’s reticence around third-party verification tags.
“You can’t measure yourself,” said John Montgomery, COO of GroupM Interaction, North America, speaking at AdExchanger’s Clean Ads I/O conference in New York City on Wednesday.
The fact that Facebook is working closely with the Media Ratings Council to accredit its tech has little to do with GroupM’s stance, said Montgomery, who took the stage alongside Daniel Slotwiner, Facebook’s director of advertising research, and Howard Shimmel, chief research officer at Turner Broadcasting.
Are your ads being seen? Understand video ad #viewability with our new infographic: https://t.co/VHcfeajhCG pic.twitter.com/icd37ywa9u
— NetLatam (@Netlatamgroup) June 21, 2015