“The BBC to lose a portion of the RBS Six Nations live broadcast rights to ITV”

At a time in which there is considerable scrutiny over license fees and increased financial strains on the BBC, to lose a portion of the RBS Six Nations live broadcast rights to ITV marks yet another challenge for the Beeb. Via adconnection

With ITV also hosting this year’s Rugby World Cup, it will be interesting to see where sport goes from here: will it continue to go commercial? If so, where does the BBC fit in?

(via Six Nations on ITV: More opportunities for brands as sport continues to go commercial | Blog | Media Agency | Media Agency UK | Advertising Newspapers | Online Advertise – adconnection)