Major coup for LIW organisers as one of the world’s biggest energy drinks brands signs sponsorship agreement for front of hall for LIW 2015
Leisure Industry Week, the UK’s largest dedicated trade event for the leisure industry, has announced a sponsorship deal with globally renowned energy drinks supplier, Lucozade.
For 27 years, LIW has delivered leading global brands to thousands of delegates from across the spectrum of the leisure industry. The announcement that Lucozade, who also sponsor the Amateur Rowing Association (ARA), FA Premier League, FA Cup, England Rugby Football Union, England Football Team, the Republic Of Ireland Football Team and the London Marathon amongst many others, will be sponsoring the front of hall is a real statement of intent from the new management team.
For information on LIW please visit www.liw.co.uk.
Since its launch in 1990, Lucozade Sport has been the UK’s bestselling sports drink, thanks to its ability to deliver carefully formulated ingredients that provide fuel and hydration to consumers with active lifestyles right through to elite athletes.
Daphne Stopforth, Lucozade’s Chilled Solutions Manager, commented on their plans for @L_I_W “We will be showcasing Lucozade Sport, in particular Orange which is the bestselling flavour and Mango & Passion fruit which was launched earlier this year and has been extremely successful.
“We will also be showcasing our best in class vending solution and will be featuring some next generation vending machine concepts in the Club Showcase.“
As well as giving out product in kiosks at the front entrance to #LIW2015, Lucozade will also be positioned on stand D38.
Leisure Industry Week will be based at Birmingham’s NEC and will run from Tuesday 22nd September until Wednesday 23rd September 2015. To find out more, register your interest in exhibiting or register as a visitor to experience an inspiring educational programme visit www.liw.co.uk.
Contact Josh Reeves on +44 (0)1926 485 423 or email j.reeves@bodypower.tv
For Information on LIW please visit www.liw.co.uk.
General enquiries please call +44 (0)1926 485423
LIW @L_I_W is organised by BodyPower Ltd.
