Wednesday was a dark day in advertising. In agencies around the globe, creative teams binned reams of campaign ideas in teary-eyed dismay. Got to get rid of that buns-as-breasts billboard, it’ll never sell burgers.
For decades, adland has been a proud proponent of sex; it may be morally dubious but goddamit it flogs things.
It seems, however, that the Mad Men may have been shooting blanks all these years: a shocking new study has found that ads with violent or sexual content actually decrease advertising effectiveness.
All is not lost – we at theMarketingblog dug out this 2011 example which somewhat knocks the new research into the long grass with its 65% increase in sales for Figleaves. Go to more for the story.
The campaign has brought the brand a 65 percent increase in sales. Figleaves Lingerie Poster
Remember that Figleaves Lingerie poster that caused a stir in London? If you don’t recall, see the image to the left. The campaign has brought the brand a 65 percent increase in sales. Furthering the delivery of its message that hot women do, indeed, look hot in lingerie…even if those women make up less than one percent of the population of hardly come close to representing the average woman…the brand has created a video.
The video highlights the poster’s affect on those who pass by it. It’s nothing to write Cannes about but it’s a funny take on a brand poking fun at itself. Reportedly there have been various accidents in and around the Tube as men angle for a better glimpse of the very hot Martina Volkova.