MEC, www.mecglobal.co.uk, has appointed ex Flora pro.activ brand manager Caroline Banquet as its new communications director.
Bringing with her seven years of experience in the brand management of food and cosmetics, and a wealth of expertise in consumer insight and strategy, Banquet will be tasked with driving innovative and cost effective communication plans for the Danone Dairy and Complan Nutrition brands.
Banquet joins MEC from Unilever UK where she built the UK arm of the Flora pro.activ brand to become the best practice in Europe, supporting the global development and driving the 2012 strategy and campaign.
Beatrice Boue, business director at MEC said:
“We are delighted to welcome Caroline to MEC. Coming from a brand rather than an agency, she brings invaluable insight into exactly what our client wants which will allow us to deliver a more strategic and targeted approach.”
Caroline Banquet comments:
“I’m really excited about my foray into the agency world. Having been a brand manager for seven years I understand not only the food industry as a whole, but also the individual brands and their media needs. This is an exciting new venture for me and I can’t think of a more highly regarded agency to join.”
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