TheMarketingblog

What I’ll be looking for at IRX 2015: Chloe Rigby on the digital high street

It’s not so long since accepted wisdom took it for granted that the internet would eventually kill the high street.

The only question was ‘how long’. But things have turned out differently. The invention of click and collect, and the growing use of mobile to bridge the gap between physical locations and online have given stores a new reason to carry on