Online home office and bedroom furniture retailer space2 is looking to energise its business with a new marketing strategy and customer acquisition programme.
It tasked integrated marketing, brand and communications agency Pepper with conducting an extensive review of its brand and developing a new strategy that would transform the business by reinforcing its position as a contemporary, personal and dynamic direct supplier of quality furniture. The new branding will be launched in July.
The initial stage of the rebrand includes a new identity, the first since space2’s entry into the direct furniture scene in 2001. Pepper has also redesigned the website, introducing new photography and customer-friendly site navigation to make purchases quicker and easier.
Dan Owen, CEO, space2 says: “We want our brand to become the very essence of worldly chic to demonstrate that we offer bold new lines in bedroom and home office furniture and provide unexpected levels of quality and value. And we want to be known for our totally customer-centric approach to each and every order. Pepper has come up with a positioning and strategy which delivers on all these aims and helps take our company forward in these harsh economic times.”
Crissie Sabino-Craig, managing director, Pepper says: “The repositioning will help space2 take its rightful place as the authority in online furniture. It also gives the retailer the scope to grow the brand into totally new areas such as kitchen, dining and garden furniture and provides customers with the reassurance that they are buying designer-style furniture at truly affordable prices.