JetBlue and Coca-Cola Team Up to Surprise Generous Consumers http://t.co/QGobzfDbSd
— Will Corry (@slievemore) August 19, 2015
Vending machine stunts have become standard fare in advertising. We’ve seen Coke dish out free drinks, flowers and even airplane trips to people in order to spread a bit of happiness, for example.
Gatorade’s twist on vending machine stunts
Gatorade, along with NFL pros the Mannings and JJ Watt are bringing a masochistic twist to the genre in the latest campaign for the thirst quencher. The brand set up vending machines at college campuses. It then trained hidden cameras on potential customers, who are surprised to find nothing come out of the dispensers after they dropped some cash.A custodian on site, played by Rob Belushi, son of Jim Belushi, then hints that they have to “sweat it to get it.”
Vending Machine Dispenses Free Running Gear http://t.co/BCVRc1VBjK … pic.twitter.com/gdbuASUcSa
— Will Corry (@slievemore) August 19, 2015
Here is another vending machine stunt … Westin Hotels & Resorts gives new meaning to the term “no excuses.” To encourage people to run a 5K in New York June 4, the Starwood hotel chain set up a Twitter-activated vending machine that dispensed New Balance running gear.
The final word on vending machine stunts. TAXI – Project Vend: http://t.co/ClQMZpzF7l via @YouTube
— Stuart Hehir (@StuartHehir) November 18, 2014
If you watch one vending machine stunt this year, make it this one.