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Sam Warburton unveils Duracell #PowerCheck at Rugby World Cup 2015 / Opta

Official Rugby World Cup 2015 Tournament Provider, Duracell, today launches a new objective measure of power and endurance to help fans to understand more about teams, players and key moments at the 2015 Rugby World Cup.

This will provide a great introduction to the sport for those that are new to rugby and will provide rugby fans an original and interesting perspective.”

In order to help bring the Duracell #PowerCheck Rugby World Cup 2015 activity to life, the brand has signed up Wales and British Lions captain Sam Warburton. Duracell is well qualified to tell the story of power and endurance and the creation of the Duracell #PowerCheck will offer families and sports fans a new way of understanding the sport and watching and enjoy this great tournament.”

Duracell is an Official Tournament Provider for Rugby World Cup 2015, which kicks off in England on September 18 later this year. The Duracell #PowerCheck will be trialled at the World Cup warm-up matches in the build-up to the tournament.

The deal includes use of Rugby World Cup 2015 marks, use of past and present Rugby World Cup footage and tickets to matches including the Rugby World Cup 2015 Final.