TheMarketingblog

Lenor and agency Grey praise skirts in this video

A lovely ode to the skirt. More than a feminine garment. Oh lovely skirt.

Here’s something to cheer up a dank, rainy so-called summer day (the Scots say ‘dreek’), a Procter & Gamble commercial from Germany bizarrely. Graphic by Shutterstock


Fabric softener Lenor and agency Grey have chosen to divert us with a paean of praise for skirts; the “ultimate weapon in the gender war” they propose, cheekily.

This is probably the brief that (male) creative teams have sought since the days when Don Draper was a lad.