How to Successfully Market a Conference or Business Event
After you’ve found the ideal conference venue by searching through http://www.venuesearchlondon.com, it’s time to promote the event to get as many attendees as possible. But marketing a conference or business event is very different today than it was in the past, so merely sending out postcards and a few emails isn’t going to be sufficient. Continue reading for a few helpful tips on how to successfully market your upcoming business event or conference.
Promote the Event Online
The first and most obvious approach is to use the power of the internet—in particular, your website and your blog—to promote the event.
Keeping your event information centralised on its own official site is a great first step in your marketing attempts, so you can set up a special landing page specifically for the event if you don’t want to post about it on your website. This site would be where people go to find out about pricing, schedules, location, and information on speakers and special guests.
On top of that, you can use a blog to make dedicated news posts about the event, as well as to provide new details as they’re announced. This will even help with your Google ranking and help interested parties find information about your event more easily.
Implement the Power of Social Media
Social media buzz will help make more people aware of your event, and this could lead to more ticket sales. Use a unique, appropriate, hashtag for all of your event marketing messages, whether they’re posted to Twitter, Facebook, or even Instagram and Pinterest.
Create conversation threads with your hashtag to get people involved and interested, as well as to help track the sharing of your posts. This allows you to see how many times your message has been re-broadcast, and also helps you gauge how much interest there is by looking at the interactions on those shared posts. Plus, this will give you some insight into whether or not your marketing is working and who your target audience really is.
Ask Speakers to Promote the Event
In addition to the strategies above, don’t forget to ask your speakers to market the event to their audience as well. Ask them to contribute some teaser material, such as candid photos or new video clips about their upcoming presentation. Remember to have them utilize event hashtags as well.
Continue Marketing After the Event Starts
Finally, remember that marketing doesn’t end when the doors open on the day of your event, especially if it’s a multiple-day engagement. Having already created enough buzz with your event hashtag to increase the number of attendees, it’s time to utilize another hashtag for live monitoring of what people are talking about throughout the event. These days, everyone posts updates, so why not give attendees a hashtag to use during the event to show others who can still buy a ticket at the door what a great time they can have?
By implementing these marketing tips, you can rest easy knowing your event will be a success.