Visitors to this year’s Taste of London event will be able to experience a real ‘flavour’ of local discovery after daily deals experts LivingSocial confirmed a partnership with expert pâtisserie Maison Blanc.
The event, which returns to Regent’s Park for its ninth year, runs between 21-24 June and brings together 40 of the city’s best restaurants and over 200 exhibitors, highlighting the best London has to offer. www.livingsocial.co.uk
Peter Briffett, Managing Director of LivingSocial UK and Ireland, said: “The Taste of London event attracts over 50,000 people and is a fantastic opportunity to try something different. At LivingSocial, we promote the very best local experiences, from luxurious restaurants, relaxing spa breaks to adrenalin-inducing skydiving activities. This partnership with Maison Blanc is the perfect match for the experience-hungry Londoner”
Offering shoppers the chance to enjoy great value, exciting local experiences and products with savings of 50-90%, LivingSocial has significant experience in the gourmet tastes of the UK population. Briffett said. “In the first three months of 2012 alone, LivingSocial members consumed more than 20,000 pizzas, 29,000 Naans, and 1 tonne of beef in burritos. There’s certainly an appetite for this kind of partnership.”
Rebecca Rose, Head of Marketing at Maison Blanc, said: “We are delighted to be invited to a Taste of London by LivingSocial. As a local patisserie we are keen to bring our authentic, handmade French pâtisseries and cakes to Londoners and visitors alike. Partnering with LivingSocial is a great opportunity for us to do this, and their expertise is a strong addition to our marketing strategy. Having worked with LivingSocial before, and sold over 1,300 vouchers, we have high hopes for the initiative.”
LivingSocial members attending the Taste of London event will also be invited to enter a competition to win a luxury hamper, courtesy of LivingSocial and Maison Blanc. Four lucky winners will be announced after the show.
To discover the best London has to offer, head over to the LivingSocial and Maison Blanc stand at the Taste of London event, or sign up a for free at www.livingsocial.co.uk.
