Handling a PR headache in style…Heineken was not sponsoring dog fighting

TheMarketingblog this week featured a story about a Heineken PR problem.

The story can be viewed here.

We are pleased to now to be able to publish the detailed, very emphatic response from the brewers.

Great response : How Heineken handled the PR problem they had about dog fighting https://t.co/NDIYh3NNW1

— Will Corry (@slievemore) November 4, 2015

@slievemore Heineken would never support the disgusting act of dog fighting. https://t.co/qNmndcEo8r

— HEINEKEN Company (@HEINEKENCorp) November 4, 2015

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