- · The first in a new series of ‘Advanced Targeting’ segments set to improve shopper experience and increase advertising ROI
- Pilot campaign shows a two-fold increase in ad effectiveness
London, 12 November, 2015 – eBay Advertising today announced the launch of a new, predictive targeting tool for identifying and segmenting five different types of ‘parent’ shoppers. Graphic by Shutterstock
eBay Advertising launches new ‘predictive targeting’ tool for reaching parents https://t.co/FERTXxUJbP pic.twitter.com/oeVLnSOzC0
— Will Corry (@slievemore) November 13, 2015