Software firm WoodWing is running a free webinar on Thursday 19th November to help retailers tame their ever-growing bank of digital assets – from images to video, audio, text and more.
The webinar will reveal key findings from a survey carried out by consulting firm Ovum into digital asset management in the retail industry – one of the key findings being that retailers waste an enormous amount of time searching for digital files as they haven’t yet got the systems and tools in place to manage them properly. As multi-channel communication and marketing automation drive continuous growth in digital assets for retailers, this is set to become a big issue.
The webinar also features insight from Bol.com, the biggest etailer in Holland, into how they have solved this challenge and the benefits this has given the business.
The free webinar is at 2pm UK time on Thursday 19th November.
The link to register for the event is here: http://page.woodwing.com/webinar-retail-ovum-bol.html
Full webinar detailers: – Retailers need to stop wasting their time: A Woodwing Webinar on better managing digital assets.
Multi-channel communication and marketing automation drive continuous growth of stocks of media files in the retail sector. Obviously, retailers must come to grips with these enormous stocks of digital assets – mainly images, but also video, audio, text and more. But how:
- Can they get a handle on their digital assets?
- Do they manage, use and share them to get the most out of them?
- Do they ensure that their assets are used properly?
- How strong is retailer´s awareness of the need for digital asset management (DAM)?
- How well do they understand DAM?
A study conducted by the consulting firm Ovum on behalf of WoodWing sheds light on these and many more questions. The study by Ovum is based on telephone interviews with 250 retailers in the United States and the United Kingdom. The results provide an overview of digital asset management in the retail industry. A key finding: Retailers waste an enormous amount of time searching for files.
In this webinar, Sue Clarke, Senior Analyst IT – Information Management at Ovum, will present the results of the study and thus provide you with the basis for sustainable decisions.
Furthermore, Stijn Kieft, Business Analyst – Product & Content Innovations at bol.com, will explain how the largest Dutch e-tailer has solved the challenge and what benefits the company enjoys by the integration of digital asset management with other business systems.
