Starcom Mediavest Group (SMG) appoints Claire Mason as Head of SEO, LiquidThread
LiquidThread, Starcom Mediavest Group’s branded content division, has appointed Claire Mason as Head of SEO. In her new role, Mason will be responsible for growing the best in class SEO service for LiquidThread and the wider agency.
Mason is a digital specialist with a strong background in SEO. Prior to her position at SMG, Mason led the multi-disciplined Search department at digital agency Positive, where she oversaw the delivery of effective and innovative digital campaigns. Previous to this Mason was Head of SEO at DigitasLBi, where she ran the SEO Management and Strategist departments whilst developing a progressive service.
As Head of SEO, Mason will report directly to Andrea Brown, Managing Director of LiquidThread.
Andrea Brown said: “The past 12 months have seen incredible growth for LiquidThread, driven to a large degree through the integration of Search Engine Optimisation into our overall branded content offering. Claire’s experience means we can continue to grow and develop the team whilst ensuring all our content is discoverable across search and social platforms. Welcoming Claire to the team sets us in brilliant stead for 2016.”
Commenting on her new role, Claire Mason said: “SMG has a fantastic reputation in the industry for its SEO offering. I can’t wait to join the team at LiquidThread to excel the growth of its SEO division even further.”