TheMarketingblog

Revealed: What women want for Christmas

Rakuten Marketing reveals the top brands and gifts that women are hoping to find under the tree this Christmas.

It may be ‘Panic Saturday’ this weekend – the day that men are most likely to leave their Christmas shopping until – but there’s no need to panic buy.

Digital marketing company Rakuten Marketing, has analysed the online wish-lists of over 10,000 women on sites like Want Feed and Glimt.it to reveal the brands and products that women hope to receive this Christmas.

With more than 12million shoppers expected to hit the shops this weekend and men 50% more likely than women to leave all their gift buying until the last moment, according to research from parcel company Doddle, the wish-lists could come in very handy for men still deciding what presents to buy.

Commenting on the trend for creating online wish lists, Nick Fletcher, director of multichannel at digital marketing company, Rakuten Marketing said: “There’s no need to panic this Saturday if you know what’s on your partner’s wish list. With inside knowledge of the top brands, you can purchase a gift that you know they’ll really want this Christmas.”

“Wish list websites are becoming more and more popular as they become go to shopping sites for those looking to buy the latest trends. For retailers, they’re a great way to promote your brand and allow new audiences to discover your products. For people stuck for a present to buy this Christmas, these sites provide a failsafe gift option.”

Want Feed’s Top 10 wish list brands:

 

  1. Notonthehighstreet
  2. Etsy
  3. Anthropologie
  4. Space NK
  5. Oliver Bonas
  6. ASOS
  7. Urban Outfitters
  8. Jack Wills
  9. Topshop
  10. Farfetch

Top 5 most wanted clothing gifts (Want Feed)

 

  1. Herschel Pouch (Urban Outfitters) £16
  2. New Balance Trainers £90
  3. Jimmy Choo Flats (Net A Porter) £335
  4. White high neck dress (Missguided) £25
  5. Tshirt with Stripe (ASOS) £14

Top 5 most wanted beauty gifts (Want Feed)

 

  1. Nars Afghan Red lipstick £20
  2. Tresemme Hair dryer (John Lewis) £18.50
  3. Botnical Skin Saviours set (Liz Earle) £26
  4. Charlotte Tilbury Bronzer (Selfridges) £55
  5. Too faced Christmas- Le Grand Chateau set £35

Top 4 most wanted home gifts (Want Feed)

 

  1. Nars Candle (Space NK) £34.50
  2. Urban Outfitters Candles £15
  3. Etsy Hammock chair £192.27
  4. H&M Glass Box £12.99

Top 5 most wanted quirky gifts (Glimt.it)

  1. Citrus Ocean Macbook Case from Uprosa £49.90
  2. Altruis Silver Ring £220
  3. Flexson VinylPlay USB Turntable £299.99
  4. The Britannia 2015 Three Coin Gold Proof Set £350
  5. 23andMe DNA Test Kit £125