Brandwatch, the social media monitoring firm, has looked at sentiment and social noise around the Apprentice final on Sunday night.
Here are some key stats for you:
- Social media conversation peaked at 9.53
- Negative sentiment peaked at 9.42 when Elle was making an appearance
- Despite winning Joseph did actually get the most amount of negative sentiment during the show
- Vana had more male fans on social whilst Joseph had more female fans.
Social media chat surrounding the final peaked at 9:53 after Joseph’s presentation.
Negative sentiment peaked at 9:42 when Elle came back on the show.
The graph below shows sentiment for the two final candidates. Despite being chosen by Sir Alan, Joseph drew the most negative sentiment over the course of last night’s episode (33% negative with Vana drawing 29% negative).
Interestingly Vana had more male fans on social media ….
While Joseph had more female fans …
