Monster ad campaign aims to inspire people to have the confidence to Become a Monster and Find Better to secure the job they deserve
Monster.co.uk has launched the third wave of its successful radio and digital video campaign, reaching over 40m people in the UK. With a spend of over £700,000, the ‘Become a Monster’ campaign showcases how Monster.co.uk can help anyone ‘Find Better’, not only through connecting the right talent to the right jobs, but also championing individuals to discover what they truly want to do and what they need to do to achieve it.
The campaign features four stories of how people overcame objections or barriers by becoming a ‘Monster’ and securing the career they wanted. The variations of the advert focus on four different characters: the ‘tech woman’, the ‘digital advertising woman’, the ‘apprentice guy’ and the ‘finance guy’. An 
additional set of new ten second client adverts have also been added for a variety of well-known companies including Barclays, Sky, Fedex and Tesla Motors, highlighting selection of Monster customers and their job opportunities on the site.
The ‘Monster’ stories will feature in both 30 and 10 second radio adverts, forming part of a heavyweight nationwide radio campaign that launched on Sunday 3rd January and will run to the 23rd January, with a second burst in early February. Monster will also have coveted Newslink solus spots for the duration of the campaign. This is the first advert after the news and offers the largest national broadcast opportunity outside of TV, with 263 stations across the UK. The ads will appear on high profile radio networks such as Capital Brand, Heart Network, and the Kiss Network.
30, 10 and 5 second video animations and digital display creatives that bring these stories to life will also run on YouTube (bumper and TrueView ads) and Spotify (audio stories in rotation and also new sponsored stories where users can watch our new videos to get access to 30 minutes of ad free music), as well as on Facebook, Twitter and the Google Display Network.
Sinead Bunting, European Director of Consumer Marketing at Monster said: “At Monster we are really passionate about helping people to find the jobs they’ve always dreamed of.
The aim of our campaign is to inspire people to get out there and become ‘Monsters’ – gaining the confidence to find better through discovering and applying for the jobs that they’ve always wanted but never had the confidence to go for.
We’re thrilled to be able to continue with the third instalment of our radio advertising campaign in 2016, particularly with the addition of new client adverts helping us match the right people with the right jobs. We’re really excited about this next phase of the campaign and look forward to encouraging people to find the jobs and careers they want and deserve.”
