Improve digital launches 360 automated guaranteed, enabling publishers to run guaranteed campaigns on a programmatic basis
Improve Digital, the advanced monetisation technology platform for publishers, today releases 360 Automated Guaranteed – enabling publishers to run guaranteed campaigns on a programmatic basis, meaning they can trade high quality inventory at a higher price. Magna Global estimated that 83% of digital display spending will be “programmatic” by 2017, largely driven by the adoption of automated guaranteed and other types of “programmatic direct.”
Improve Digital was the first technology platform to offer guaranteed on direct campaigns. Now this release takes things a step further allowing publishers to guarantee terms on a programmatic direct basis with more detailed controls, through Deal IDs.
360 Automated Guaranteed is beneficial for both publisher and buyer. For buyers, in addition to premium placements, they get guarantees on delivery of the inventory and transparency of what was agreed upfront. Improve Digital’s 360 Platform works seamlessly together with the leading Data Management Platforms and viewability providers, offering advanced guaranteed targeting and addressing Viewability concerns.
360 Automated Guaranteed is just one of the final pieces in the puzzle to a full-publisher platform solution including adserving.
Improve Digital SVP Commercial Bastiaan Spaans added: “360 Automated Guaranteed provides our customers yet another unique mechanism to maximise revenue & control.”
To learn more about Improve Digital, 360 Automated Guaranteed, and the 360 Platform, feel free to contact them today.