- A new career-orientated content proposition for a millennial audience
- New advertising opportunities for commercial partners
Time Inc. UK today launches listforlife.net, a new source of inspiration and practical career advice for 18-34 year-olds, guiding them towards careers and vocations they love. A team of talented millennials aspiring to break into journalism and media write for the site, led by magazine journalism Masters graduate Emily Wadsworth. Content will be distributed on site and via social.
Emerging from Time Inc. UK’s Innovation Lab, the launch plays to the importance of peer insight and self-validation when navigating their career options, working lives and in striving to achieve the life they aspire to. Success stories from their peers are shared on the site, along with advice, tips and life hacks. Wellbeing and lifestyle content, including travel, also forms a key theme.
Paul Cheal, managing director, Innovation Group, Time Inc. UK. says: “We are targeting switched-on, engaged, gender neutral 18-34s while offering commercial partners, across categories including lifestyle, travel, recruitment and finance, new opportunities to engage this growing audience.
“This is an agile new content proposition which has been launched in the space of months, using insight to quickly validate the concept and then bring itto market.”
Emily, editor of List for Life, adds: “My team of contributors are completely engaged with this audience’s interests, as they are writing for their peers. We’ve been working hard in building up a base of over 850 inspirational and informative articles, lists and videos for people to get stuck into. One key thing we’ve been keen to do is to showcase a wide range of industries which includes science, health, music, tech, travel and beauty so that no matter the work or life goals – List for Life can show readers how to get there.”
The launch will be supported with an NME cover wrap on 29 January issue, which will form a competition across NME’s social channels, along with a takeover of the NME.COM homepage.
