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Research : “Indications are that consumers are looking to reduce their alcohol intake” Claudia Strauss, Future Thinking

Guidelines issued by the Government on Friday 8th January 2016 state that men and women should consume no more than 14 units of alcohol per week. The guideline also state that people should have alcohol free days each week and avoid heavy drinking sessions.
The announcement reflects new medical advice highlighting links between alcohol and illnesses including, cancer and heart disease. The new 14 point limit is the point where there would appear to be an increased risk of dying from alcohol related issues.

Future Thinking, the business intelligence research consultancy and Toluna carried out a survey on 12th & 13th January and analysed the results of over 1800 respondents across the UK, asking whether the new advice would impact on their alcohol intake.

Read this exclusive Marketingblog story HERE >>>

 

Survey Question:

New Department of Health advice recommends drinking no more than 14 units per week. For example:

1. A pint of strong beer (ABV 5.2%) is three units

2. A single measure of spirits (25ml, ABV 40%) is one unit

3. A 175ml glass of wine (ABV 12%) is just over 2 units

Following this news please select which statement applies to you:

 I have reduced my alcohol consumption following this announcement as it is more than 14 units per week

 I will try to reduce my alcohol consumption in the near future following this announcement as it is more than 14 units per week

 I will try to reduce my alcohol consumption in the near future following this announcement although it is 14 or less units per week

 I will not change the amount I drink even though it is more than 14 units per week

 I will not change the amount I drink as it is less than the recommended amount of 14 units per week

 I don’t drink alcohol

Read the Research HERE >>>

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