Exclusive : Richard Jones, co-founder and CEO, EngageSciences writes
“Brendan Eich is making a comeback. Breaking news this morning: the former CEO of Mozilla, the organisers behind web-browser Firefox, is launching a new startup, Brave, that aims to “fix” a problem with the modern internet — adverts. Say hello to a considerably faster and more private web browser that blocks all adverts by default.
“The future lies in peer to peer networking and word of mouth on social media, two (or three) way communication channels and personalised yet globally accessible referrals, spread virally online.
“Instead of buying products via online ads, we can expect advertising to translate concepts into stories that build communities.
Locally served User Generated Content (UGC) including ratings and peer to peer reviews combined with native ads are the next frontier. Welcome to a new advertising era where access to user generated review experiences trumps the classical ad-based model of the internet.”