TheMarketingblog

Tesco Blunders : How far wrong can you go with designing a birthday card?

  • Tesco is set to ‘phase out’ birthday card after receiving customer complaint
  • http://dailym.ai/1JH1IAD
  • Offending card says: ‘Remember, inner beauty…won’t get you free drinks!’
  • Woman said supermarket was ‘living in dark ages’ and called it ‘moronic’
  • She said: ‘I really expected more’ before retailer agreed to remove the card