nugg.ad, Europe’s largest targeting platform and subsidiary of Deutsche Post DHL since 2010, announces the first Data Days for autumn of this year in Berlin on 1st and 2nd October. www.data-days.com
The focus will be on the fascination with big data, algorithms and innovation. Data Days 2012 are intended to herald the start of a critical discussion on relevance, data protection and their consequences for our digital society. However, data-driven business models of the future will not be the only subject under discussion. nugg.ad plans to function specifically as a driver of innovation and promoter of creative minds within the data sector through its special business incubator program. This incubator will be presented for the first time at the conference.
“The internet has always been a data-driven medium and data handling has always been nugg.ad’s core business”, says Stephan Noller, CEO of nugg.ad. “Data Days are not so much about advertising as about providing relevant services, aimed at the development of users confident with the use of his data. We look forward to hearing from high calibre international speakers on many new and creative ideas.”
The “Data Conference” on 1st October, which is aimed at an international audience, is the opening event for the Data Days 2012. High-calibre international speakers will cover diverse topics ranging from Relevance and Innovation, to Data and Privacy. The over-riding theory is that data is not only key for the advertising industry, but also changes the wider world. These changes will bring numerous challenges and opportunities for civil society.
On the second Data Day, 2nd October, nugg.ad will offer start-ups and creative minds the opportunity to present their data business ideas in the context of a start-up competition, the “Data Pioneers”. If the data business idea fits in within the nugg.ad eco-system, the start-up company will be commissioned with the development of beneficial services that are relevant to the nugg.ad profile. The winners will have an opportunity to draw on nugg.ad’s expertise and will also have the nugg.ad infrastructure available to them. They will be given more than just financing, in the form of a permanent incubator program.
Data Days will pave the way for a social and transparent dialogue, centred around the use of data. It will enable the development of data-based consumer-orientated services and business models.
Further details on the programme, speakers and advertising possibilities can be found at:
