Global sportswear brand Mizuno has announced that they will open a pop-up experience centre at central London’s iconic Centre Point building this summer.
Opening between the 24th July and 12th August, the Mizuno Performance Centre will welcome both Londoners and city visitors alike through its doors.
The Mizuno Performance Centre will feature state-of-the-art activity zones based around sprinting, football and handball to test speed, agility, accuracy and power, with spot prizes for highest scores. Elsewhere in the specially designed space, visitors can take advantage of free biomechanical running analysis and try out a variety of Mizuno sports products. Top class athletes will also be dropping in and bespoke commissioned sporting artwork by renowned Japanese brushstroke artist Hidekichi Shigemoto will also be on display.
Mizuno’s limited edition Seiei Collection of footwear will also be showcased at the Mizuno Performance Centre. ‘Seiei’ (pronounced “say ay”) is Japanese for the word ‘elite’ and this exclusive new range will be worn by Mizuno’s top sporting athletes this summer. The limited edition footwear range is made up of the renowned Wave Ronin 4, Wave Rider 15, Wave Kudos, Wave Universe 4 running shoes, as well as Volleyball’s Wave Lightning RX and Wave Tornado 7, the Wave Stealth 2 for Handball and the Morelia Neo MD for Football.
As a company founded in Osaka by brothers Rihachi and Rizo Mizuno in 1906, Mizuno has evolved from a small shop selling sporting sundries to a worldwide multisport network consistently crafting revolutionary technical goods to improve elite sporting performance. Despite their global growth, Mizuno has stayed loyal to the values and beliefs upon which it was founded and the Performance Centre showcases a wonderful blend of Japanese culture and advanced modern sports technology and innovation.
“In an exciting summer for sport we are delighted to be opening the Mizuno Performance Centre at Centre Point Building in Central London,” said Akito Mizuno, Mizuno President. “We believe the iconic status of the building is a perfect reflection of the Mizuno brand. Our customers have a wonderful opportunity to try out the latest Seiei Collection products, interact with our sports stars and explore more about our Japanese heritage in what will be a truly exciting day out for all the family.”
For your opportunity to visit the Mizuno Performance Centre, find out more about what is going on each day and to take part in all of the activities with prizes to be won, pre-register online at www.mizunoseiei.com.
Additionally on weeknights from 24th July to 12th August the Mizuno Performance Centre is available for free corporate use. For your chance to have exclusive 7pm-10pm access to the space please register at www.mizunoseiei.com/corporate-hospitality.php.
Mizuno Performance Centre, Centre Point Building, 103, New Oxford Street, London, WC1A 1DU www.mizunoseiei.com