Win Cash Live, the new online bookmaker and betting service, has appointed Arena Media as its brand media agency of record after a competitive four way pitch.
The agency has been tasked with managing all brand media strategy, planning and buying activation, data and insights tracking and reporting for all of Win Cash Live’s media channels (brand only).
The multimillion pound win will see Arena Media utilise its wealth of experience in the gaming and betting industry to deliver a smart marketing approach that will enable Win Cash Live to maximise their presence amongst their key audience, and stand out amongst its competitors.
Henry Daglish, Managing Director at Arena Media said: “Arena Media are absolutely delighted to be working with Win Cash Live, an incredibly exciting bookmaker with great ambition. As an agency committed to being an agent of change for growth we are looking forward to delivering some brilliant work to help them realise its goal.”
Ashley Faull, Founder and CEO of Win Cash Live added: “Win Cash Live are very excited to have appointed Arena Media as our brand media agency of record. They displayed truly differentiated and market leading thinking in the pitch process which showcased their depth of knowledge of our marketplace and the media landscape as a whole and we look forward to working with them this year.”