Products which look ‘homespun’ but are actually owned by big companies.
The documentary Supershoppers, which aired on Channel 4 on Monday night, told viewers: ‘There are lots of products that dress as David, but are actually produced by Goliath. Companies have twigged that well-meaning shoppers will pay a lot more if they believe they are buying homespun, trusted goods.’
1. Teapigs – owned by TATA, which also makes Tetley. 2. Rachel’s Organic yoghurt – bought by Nestle in 2010 (Lactalis Nestlé) 3. Dorset Cereals – bought by Associated British Foods plc. 4. Steve’s Leaves – owned by Vitacress, Europe’s largest packed salad company 5. Three Sixty coffee – owned by UCC Coffee, which also makes coffee for McDonalds.
Teapigs and Rachel’s yoghurt among artisan brands owned by corporations | Daily Mail Online https://t.co/s10GVO6w57
— Will Corry (@slievemore) February 10, 2016