Posted by: Stephen Foster
We’re all bake off barmy these days following the worldwide success of the hit BBC show but Unilever brand Becel (Flora in the UK) and agency Mullen Lowe are mining the baking seam in an unexpected and rather dramatic way here.
Mullen Lowe London has created an online series for Becel, ‘Baking with Heart,’ and the first film, ‘Thank You Jean’ for Becel Canada, shows former Buckingham Palace nanny Jean Rowcliffe, a Canadian, who has dedicated her life to helping people cope with bereavement following the death of her only son. Her current charges, a young British family, bake her a cake to say thank you.