Rakuten Marketing EU kickstarts 2016 with double-digit growth & a wealth of new customers: https://t.co/zgJq7awFIr pic.twitter.com/WknpHKuO78
— Rakuten Marketing UK (@RakutenMKTG_UK) February 12, 2016
Top brands including Ray-Ban, Cloggs and Coach choose leading omnichannel solutions provider to take care of their display advertising, affiliate marketing and attribution services.
Rakuten Marketing closed Q4 2015 on a high, with strong growth from all three of its business units. The results mark the end of a very successful year for our affiliate network, display advertising services and attribution platform.
The digital marketing company’s affiliate network saw same-store sales rise by 32% in Q4, Year on Year (YoY). New launches in the affiliate channel included Coach, Pets At Home and Farfetch DE (following the success of their UK, AU, US and JP programmes).
Smartphone clicks and orders continue to grow much faster than Desktop in all global affiliate networks. In the UK, smartphones accounted for 35% of total clicks (share growth rate of 23%), and 20% of orders (up 75%) YoY.
Black Friday weekend was the strongest we’ve ever seen in terms of sales and orders through the UK network. Gross sales (on all devices) saw a 55% increase on Black Friday, and 33% lift on Cyber Monday YoY. Smartphone sales alone were up 155% on Black Friday, and 79% on Cyber Monday. For more information on this key shopping date, view our Black Friday infographic.
The company’s Display division brought in some great names during Q4 including Ann Summers, Cloggs, Ray-Ban and Paul Smith (also an affiliate customer). Following the recent extension of our social media display solutions, social investment grew by an impressive 128% YoY. Furthermore, investment in our mobile advertising solutions saw a 455% uplift.
Meanwhile, Rakuten Attribution (previously known as DC Storm), the company’s measurement and attribution division saw a notable 97% client retention rate in Q4. The end of year quarter closed strong, showing 38% YoY growth for the measurement channel.