Seedrs high-impact London Out-of-home and digital campaign brings to life equity crowdfunding- Multi-channel campaign delivers message throughout consumer commute
- Seedrs advertising campaign cements their UK number one position in equity crowdfunding
Seedrs, the UK’s No.1 equity crowdfunding platform, today announced that its inaugural out-of-home advertising campaign will launch across London’s transport system and come to life online, on 15th February 2016
The focus of the campaign is to humanise the @Seedrs brand, while educating a wider consumer audience on equity crowdfunding.
The ad campaign features three established consumer brands currently pitching for funding on the Seedrs platform. The businesses include: 2015’s Start-up of the Year; Oppo ice cream, iconic compression sportswear brand; SKINS, and FinTech50 2015, annual travel ticket subscription services; CommuterClub.
The inspiration behind the campaign was the inherent tension in the truth that the valuable ‘boring legal’ contracts and due diligence results in some of the most exciting investment opportunities in early-stage and growth-focused businesses on the UK’s no.1 equity crowdfunding platform.
The creative theme is brainchild of McCann Enterprise, and brazenly states: ‘Boring is the new Exciting’. It’s a compelling statement because on the surface it is a contradiction, which pulls readers into the story and underlying message.
Ben Aronsten, Chief Marketing Officer, Seedrs explains:
“This is a different creative approach to what you might expect from a financial services brand. Through Seedrs acknowledging people may perceive the legal details around important and valuable items like investor protections to be a complex or dull topic, we are able to stay true to our reputation of equity crowdfunding done properly.
Whilst Seedrs looks after the ‘boring legal stuff’, the investor can focus on backing exciting early-stage and growth-focused businesses they believe in, and share in their success.”
The strategic multi-channel campaign will feature a combination of 48-sheet and 16-sheet posters in key commuter hubs, including Waterloo, Victoria, London Bridge and Kings Cross St Pancras as well as in-carriage posters. The digital activation will be focused on commuter travel exit points, based on Seedrs proprietary data.
Earlier this week, Seedrs announced that it has had more than £100 million invested on its platform since launching in July 2012 and is the most active seed-stage equity investor in the UK.