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Customer advisory panels should be a part of the solution, since they provide the fast and cost effective responses to the questions which need answering and are not found in the transactional data.
CEOs Say Actionable Customer Insights are Critical
blogs.adamsoftware.net
IBM recently published the 2012 IBM CEO Study Leading Through Connections , This study was based on face-to-face conversations with more than 1,700 chief executive officers and public sector leaders based in 64 countries…
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