Publicis Groupe has suffered the loss of another major media account after being dropped by Walmart, just two months after the agency group lost Procter & Gamble.
Walmart, whose account with Publicis agency Mediavest was worth an estimated $900 million (£620 million) a year, has confirmed the split after a relationship lasting nearly 10 years.
There was no immediate news on which rival agency has won the account but it comes after Stephen Quinn, the chief marketing officer, stepped down from Walmart, the owner of Asda in the UK, in January.