Toucan Sales Promotion Ltd (“Toucan”), a shopper marketing and brand activation agency, and Snipp Interactive Inc. (“Snipp”), an international provider of marketing promotions, rebates and loyalty solutions, today announced that Weight Watchers (UK) Limited, the world’s leading provider of weight management services, has chosen both as partners to develop and deliver an industry-first cross-category promotion in the UK.
The promotion is designed to encourage consumers to make healthy choices at their local supermarkets, by rewarding purchase of all of its 175 Weight Watchers food products across 20+ categories, including yogurts, ready meals, breads, and many other foods. By submitting their receipts showing qualifying purchases, via Web upload, email or text, they are entered for chances to win exciting fitness prizes. There is £1 million worth of prizes to be won including active holiday breaks, Fitbit activity trackers, hula hoops, and a host of other fun fitness equipment.
Toucan’s cross-category campaign for Weight Watchers is powered by Snipp’s incentive-marketing technology, which enables brands and retailers to increase customer engagement, drive purchase, and encourage loyalty. Using SnippCheck, Snipp’s market-leading receipt processing engine, the promotion provides a simple and seamless end-to-end experience for consumers. Snipp manages the online and mobile channels, purchase validation process, and redemption mechanism.
“With so many products across so many categories, Toucan identified that Weight Watchers faced a real challenge in how to run a cross-category proof of purchase promotion,” said Adam Doran, Managing Director, Snipp Interactive UK. “Having discounted traditional methods such as printing codes on pack due to high costs and complexity, they approached us to see if we could provide a solution.
Using our mobile receipt validation technology, with one photo of one receipt, we are able to validate purchase of all Weight Watchers products in all retailers. We are delighted to be providing them the solution they require and are excited at its potential future development as a true cross-category promotion and loyalty platform.”
More than half (54.6 percent) of all goods sold in supermarkets and major retailers in the UK in 2015 were based on promotions. UK shoppers have been trained to look for in-store deals, and brands have an opportunity to differentiate themselves by offering incentives that meet their needs.
“Shoppers are constantly searching for the best offers with desirable incentives for purchasing.” said Nina McCoy, Senior Account Director, Toucan. “Promotional campaigns are effective conversion tools when they tap into consumer lifestyles. With this UK-industry first, Weight Watchers is showcasing its holistic health approach, expanding its target audience, and effectively raising brand awareness.”
“Matthew Davis, Head of Commercial, Weight Watchers says “It is great that we are able to encourage people to be healthier and more active through this campaign. Delivering such a strong cross-category promotion, backed up with extensive media and membership messaging, enables us to differentiate ourselves from competitors while collecting insights that will inform future marketing activities and encourage consumer loyalty.”
The promotion runs from March 1 to April 29, 2016 in the United Kingdom. For more information on the promotion, visit www.myWWrewards.co.uk
To learn more about Toucan’s trade, consumer and shopper marketing solutions, visit www.toucan.co.uk