Yes, Body Acceptance Is Profitable. Just Ask American Eagle’s Aerie on @HPLifestyle https://t.co/kahvoosC1J pic.twitter.com/dhY0baTs15
— Will Corry (@slievemore) March 9, 2016
American Eagle is seeing noteworthy sales, and its body-positive Aerie is partly to thank.
“Initiatives to strengthen our merchandise and improve operational execution fueled strong results in 2015,”Jay Schottenstein, Chief Executive Officer, said in a press release. “The American Eagle brand delivered solid growth and Aerie exceeded our expectations.”
While the company still plans to move ahead with its goal of closing 150 stores by the end of 2016, Aerie saw 26 percent sales growth in the fourth quarter of 2015 and 20 percent growth for the fiscal year.