TheMarketingblog

FMCG : A warning … “Don’t eat our pasta sauce more than once a week”

Don’t eat our pasta sauce more than once a week: Food giant’s extraordinary warning about salt, fat and sugar in its products

  • Mars Foods makes Dolmio, Uncle Ben’s and Masterfoods products
  • Will introduce new ‘everyday’ and ‘occasional’ labels on different foods
  • Comes as part of a plan to lower sugar, salt and fat levels within 5 years
  • Also increasing healthy ingredients so tomato sauces count as 1 of 5 a day