Reflecting how increasingly important personalised advertising is becoming to brands, Affectv – who use programmatic creative technology to deliver personalised online ads – has made it on to The Leap 100 2016, a list of the UK’s 100 most exciting, fast-growth companies.
100 companies to watch over the next 12 months @TheLeap100 #theleap100 pic.twitter.com/IScbMRVzYX
— Philip Salter (@Philip_Salter) April 20, 2016
All the companies selected have demonstrated substantial growth over the past 12 months and been identified as the ‘ones to watch’ for 2016.
Affectv specialise in personalised online advertising through their programmatic creative technology.
Glen Calvert, Affectv’s CEO said: “Being featured in the list is indicative of how increasingly important personalised advertising is becoming to brands. Particularly how programmatic technology can be used to produce intelligent creative, where each person is exposed to a brand’s message that adapts, changes and is personalised to them, regardless of the device or site they’re on.”
The Leap 100 companies, which range in terms of scale and sector, were chosen because of their growth potential and ability to make the leap to the next level in terms of revenue. Click here for the full list.
The most important publication targeting the London business community, City AM, and one of London’s leading law firms, Mishcon de Reya, teamed up with The Supper Club, The Entrepreneurs Network and Seven Hills to compile the list, which is neither ranked nor exhaustive.
Nick Davis, Head of Corporate at Mishcon de Reya, said: “This stage of a company’s growth can be very dramatic, with risks of serious setbacks and sudden lows, but with high rewards for those who make it to the other side. The Leap 100 campaign examines and celebrates the hurdles and opportunities that fast growing companies face.
We launched The Leap 100 in 2015 to support a select group of some of the UK’s most exciting, high growth companies. This year’s list is yet again a dynamic group of companies to watch.”
Christian May, Editor of City AM, said of the list: “The UK has a thriving SME community making up 99.9% of the private sector. However, for the majority of companies, the key problem continues to focus on how companies scale in order to grow to their full potential.
The purpose of this list is to showcase the UK companies succeeding in doing this, as well as identifying those that we as a nation need to be aware of – they are a triumph.”