#INSTANT is combining the old school world of the polaroid photo with bespoke branded frames to engage and excite people. We all love to huddle together and eagerly watch as the photo magically develops before our eyes. That’s why branded Polaroids are the ultimate takeaway gift at events.
The way it works is simple. Brand ambassadors are armed with #INSTANT cameras and take photos of people, then attach the branded overlay. You will be seeing #INSTANT branded Polaroids across the UK at festivals, events and street activations.
This comes at a time when many field-marketing campaigns are using social media to shoehorn their way onto the public’s social media profiles. Many current campaigns require people to post to their profile in order to receive freebies or offers. We are wising up and deleting these unwanted posts from our beautifully curated news feeds, therefore rendering the campaigns ineffective.
Branded Polaroids not only give people value for free, but with the ‘#INSTANT share’ they also have the opportunity to find their photo online and post it. We are extremely excited to release this new innovation to the UK market and can’t wait to see how it develops..