The Institute of Promotional Marketing (IPM) is announcing the return of its Incentive and Motivation Diploma, starting on 23rd May 2016. This new intake follows the phenomenal success of its graduating class of 2015.
With investment in people becoming an increasingly crucial focus for all business, and in the marketing industry especially, many employers are recognising the need to grasp the ‘Millennial Opportunity’ to nurture and extend the training of teams to help attract, retain and motivate the very best talent available.
Creating clear career pathways for valued staff is top of the agenda for many industry leaders, and with concepts of human capital management and employee engagement now accepted as important in the workplace, clients are also looking for the right companies to work with.
Recognising this need to create an all-encompassing qualification for the Motivation industry, the IPM created its Incentive and Motivation Diploma some years ago which has since gone from strength to strength, with candidates surpassing expectations.
The 2015 course saw a fantastic set of results for the IPM Incentive and Motivation Diploma graduates, with 60% achieving a Credit and a further 10% achieving a Distinction. These graduates have not only developed their skill set but have also advanced their career aspirations, with many being recognised at work for their efforts and achievements.
Designed exclusively for the reward and recognition industry, these courses come highly regarded by the industry and in particular, IMA Europe who recommend the IPM Incentive and Motivation Diploma as their preferred industry qualification, recognised for covering all things Motivation.
Pia Zeyss, Senior Account Manager at AYMTM (IPM Graduate 2015) commented: “The course provided a very good insight into the way we can currently reward and recognise as well as motivate and incentivise employees. I now feel far more confident in talking to my clients about the communications and reward strategy elements of a programme rather than only being able to comment on event logistics and the end reward. Being able to apply a solution to a brief was especially insightful in understanding this part of the industry we work in and linking the two sectors together.”
Carey Trevill, Managing Director at the IPM, said: “Our training covers not just the ‘how’ but also the ‘why’ and ‘where’ of Incentive and Motivation, and leads the world in terms of building promotional campaigns from the ground-up, giving candidates of any background and experience the confidence they need.
The flexible format and learning style also allows attendees to balance the formal education structure with real-world experience, supported by in-depth group discussions, workshops and forums, to further develop their learning experience and outcomes.”
In addition to the Motivation portfolio, the IPM runs a hugely successful one day ‘Fundamentals of Motivation’ course which is treated both as a refresher course for those in the know and an overview for those newer to the industry.
The IPM are offering all IMA members discounts on the IPM Incentive & Motivation Diploma and Fundamentals of Motivation.
The IPM Incentive & Motivation Diploma starts on 23rd May, to enrol now please click here or to discuss further, call the IPM Education Team on 020 7291 7735
