The world of search marketing is changing: mobile usage is growing significantly, user behaviour is constantly evolving and there is more data available than ever before.
In order to connect with potential customers, digital marketers now have to work smarter; campaigns must be more targeted, more personalised and more agile, which in turn presents digital marketers with a whole new set of challenges.
In this seminar on Thursday 14th July, Vertical Leap joins forces with Google and Smart Insights at Google’s offices – St Giles High Street, London WC2H 8AG, to help you overcome these challenges. Read MORE >>>>
How to excel in the new age of search marketing – Vertical Leap on @verticalleap https://t.co/gHXc4gAVjq pic.twitter.com/LDyyW2amCS
— Will Corry (@slievemore) June 10, 2016
What they will cover
- New tactics and tools: Joe McEntee Online Advertising Associate at Google talks on the tools and tactics you should be applying to your paid search marketing.
- Shift your search marketing approach: Learn from Dave Chaffey how a more strategic, integrated, cross-device approach – combining SEO and content marketing with paid media – can have a significant impact on the success of your search marketing
- The data challenge: We’ll be talking about how algorithms can help us manage the data overload and reduce human inefficiencies in search marketing
Places are limited. If you’d like to apply for a space, please email Michelle Hill at mhill@vertical-leap.uk