[eBook] A CMO’s Guide To Inbound Marketing ROI
For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect. Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through – there’s a daily sea of data to delve into.
While your boss is likely aware of the impact marketing teams can have on your organisation’s bottom line, around 73% of executives don’t believe that marketers are focussed enough on results to truly drive incremental customer demand.
This guide will take you through six critical marketing metrics your boss will actually want to know. It’ll show you what marketing metrics matter to execs, and reassure them in the credibility of marketing campaigns.
