Kew Foundation, the charitable arm of the world famous Royal Botanical Gardens Kew, has hired McCann London following a competitive pitch.
The agency has been hired to support the charity’s fundraising marketing and communications. The appointment, for an integrated remit, has the objective of raising funds and awareness for the vital work that Kew does in plant conservation in the UK and around the world.
The agency will create fund-generating campaigns for Kew Foundation to build on Kew’s contribution to global plant science and ecology – areas of work which are of huge importance to humanity and the planet.
Dr Lynne Guyton, Co-CEO of Kew Foundation said: “We are delighted that McCann London will help Kew Foundation in raising vital funds from companies, individuals and trusts to help Kew continue its role in plant discovery and protection for future generations.”
Alex Lubar, CEO of McCann London, added: “Kew is a brand very close to the British public’s heart. Our aim is to harness the latent love and, through inventive solutions, bring to life the hugely important scientific work it does to help safeguard the world in which we live.”