An innovative App set to launch in October is expected to revolutionise social media interaction through personal post targeting to the large audiences and direct business storytelling.
The app is called ‘Nobius’ and it is designed to help people and businesses aim posts specifically at their desired audiences, because they can choose recipients by age, gender, interests and location.
The fact that Ad Blockers have become so widespread recently shows, that ever more people realize that ads annoy more than help. The Nobius team are creating the App where people will have absolutely equal rights and opportunities to communicate. There will be no advertising in its classical meaning in this App, only exchange of information between fully equal participants.
The App will be a convenient tool where anyone will get to promote themselves to the world. Absolutely for free. And instead of annoying ads, Nobius users will only see posts that suit their interests and can be of real use.
Nobius users will have a fuel that makes the App run. It is called the ‘Energy’ which is gained from user activity. Each time a user sees the updates of other Nobius users, check their photos, watch their videos and so on – they earn some Energy. The app will also provide easy-to-understand, instant statistics tool to help you analyse each post’s reach and visibility.
The app is the creation of a London based entrepreneur Alex T and his team. Testing and focus group feedback have been exceptionally positive, particularly in relation to the app’s potential to transform the future of advertising and set new standards for social media.
Alex T who created the app suggests:
“What inspired me to create this application was the desire to change modern social media world. The culture of our App is to finally give everyone the chance to have access to big audiences, for free and in the matter of seconds.
Nowadays, all the social media (Facebook and, according the the recent news, Instagram included) focus on monetisation through advertising. But did you ever wonder as a user why you should watch boring ads at all? And if you are a business owner – why should you pay someone to promote you? I believe that all people are equal and everyone deserves to have a communicate with big audience for free.’