This actionable guide teaches you how to write blog posts that drive real business results!
Not only does this eBook explain how to write great blog posts, it also walks you step-by-step through exercises designed to help you put this knowledge to work right away in your own content!
After reading this eBook you’ll be able to:
✔ Understand what makes content great. You’ll understand the anatomy of a great blog post, what ingredients are absolutely required to write great blog content.
✔ Build content marketing goals. You’ll be able to set your own actionable goals that help you please all of your stakeholders, ensuring your content marketing program meets the needs of your business and your readers.
✔ Analyze your own content. You’ll learn how to score your own content on a 5 part weighted scoring system that helps you immediately understand the quality of the blog content you’ve written and in what particular areas it is strongest and weakest.
✔ This ebook will guide you through the first steps of building your content marketing program, and help you understand how to get started with writing great content consistently, right now!