New expanded product line and approved patent launched to help businesses transform customer engagement through visual analytics
PicScout, a wholly owned subsidiary of Getty Images, has today announced a new strategic direction and expanded product offering focused on visual insights. Using innovative methods of artificial intelligence and machine learning Insights for Business and Insights for Everyone provide detailed intelligence taken from visual content for customers ranging from consumers through developers, to businesses of all sizes.
Drawing on years of experience in intelligent data gathering and image analysis, PicScout has released this expanded product line as part of a new strategic direction focused on visual analytics. Acquired by Getty Images in 2011, PicScout originally focused on identifying image use, metadata and licensing information on the web.
“Driven by the increasing use of smartphones, people today are more visually literate than ever. In our image-saturated world, the demand for authentic quality imagery that tells a story and cuts through the clutter is greater than ever,” said Uri Lavi, General Manager PicScout. “These new developments in technology make images and the ability to find, analyze and identify trends and gain knowledge about them more important than ever. This is why these new services are indispensable.”
Insights for Business helps businesses and brands by providing intelligence into who is using their products, where they are more popular and how they are used. These insights can help inform and influence how a company can most effectively expand their customer base, find new audiences and identify trends before their competitors. Insights for Everyone provides image owners with intelligence about the location of their images on the web and insights about their use. These insights can serve professional photographers, designers, creative professionals and anyone who owns images.
“Our expanded product offering can analyze an image and provide insights about the location of brand related visual content on the web. The technology enables understanding of visual trends, helping brands evaluate the impact of their business online, and assess the popularity of a brand,” added Lavi.
PicScout recently had its first patent issued by the U.S. Patent and Trademark Office to support these endeavors. U.S. Patent No. US 2016/0253359 claims an algorithm that performs an efficient visual search in a large corpus of images. This is the first in a series of patents the company has submitted for approval.
To find out more about PicScout, visit the website at www.picscout.com
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About Getty Images:
Getty Images is the most trusted and esteemed source of visual content in the world, with almost 200 million assets available through its industry-leading sites www.gettyimages.com and www.istock.com. The Getty Images website serves creative, business and media customers in almost 200 countries and is the first place people turn to discover, purchase and share powerful content from the world’s best photographers and videographers. Getty Images works with over 200,000 contributors and hundreds of image partners to provide comprehensive coverage of more than 130,000 news, sport and entertainment events, impactful creative imagery to communicate any commercial concept and the world’s deepest digital archive of historic photography.
Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of still and moving imagery in communication and business, and enabling creative ideas to come to life. For company news and announcements, visit our Press Room, and for the stories and inspiration behind our content, visit Stories & Trends. Find Getty Images on Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
About PicScout:
At PicScout, we provide visual content creators, image consumers, developers and businesses with meaningful visual-content- based insights to help them make more informed decisions.
As a technology company, PicScout showcases an industry leading image intelligence system. Leveraging our image recognition technology, our deep learning capabilities, we empower our users by tracking online image usage, trend analysis, metadata enrichment, and opening up new business horizons.